"I Love You Too"

Eileen Cowin, Westwood Boulevard south of Olympic Boulevard, Los Angeles, February-March 2010. Part of "How Many Billboards? Art in Stead" temporary project organized by the MAK Center for Art and Architecture.

"Cowin combines a cropped face with a single line of text. From the extreme right we see the partial profile of a white man with his mouth open. The words "I love you too," printed in pink, float in the black expanse of the background. At billboard scale, the image is commanding yet ambiguous. Cowin elevates a familiar phrase to the point where we become aware of how subtle variations in tone and facial expression can drastically change a statement that seems so universal." - text from a longer description by Lisa Henry, http://www.howmanybillboards.org/, accessed 03/2010.

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