"For the duration of How Many Billboards?, Knight has donated his billboard to the Middle East Children's Alliance (MECA), a nonprofit organization founded in 1988 to benefit children of the Middle East. In return, MECA chose to display a public relations ad to bring awareness to their MAIA project, which works to install water desalinization and purification systems in Gaza schools, kindergartens, and nurseries. Whether a work of art or a public relations ad, the gesture isolates the function of the billboard itself as a means of communication, and points to the ways in which its existence has become naturalized and its domination of public space unquestioned." - text from a longer description by Nizan Shaked, http://www.howmanybillboards.org/, accessed 03/2010.
Back to How Many Billboards