"Pacific Standard Time"

Allen Ruppersberg, Venice Boulevard west of Midvale, Los Angeles, February-March 2010. Part of "How Many Billboards? Art in Stead" temporary project organized by the MAK Center for Art and Architecture.

"The image of the book on the billboard is an alteration of the catalog The Art and Technology Program, 1967-71, which documents the Los Angeles County Museum of Art's well-known project that paired artists with high technology corporations....For his unofficial, highly humorous advertisement for Pacific Standard Time, Ruppersberg drew from his own personal archive and library for portraits of artists active in Los Angeles from the 1960s and '70s. In this way, he references the sweeping scale of both LACMA's Art and Technology Program and the Getty's Pacific Standard Time project, while inserting his own history as a part of the larger cultural narrative. " - text from a longer description by Kimberli Meyer, http://www.howmanybillboards.org/, accessed 03/2010.

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